Fujifilm Philippines, Inc. said it is on track to achieve double-digit growth in 2026, driven by its products’ sustained appeal among younger consumers and a rebound in travel, with the Japanese brand also seeking to expand its local presence and tap the business-to-business (B2B) market following its partnership with a leading technology distributor.
“We are very positive with the growth of our business for 2026,” Glenn Michael Gatan, marketing manager for the imaging solutions division of Fujifilm Philippines Inc., told reporters on Wednesday during the second day of the VST ECS CXO Tech Summit 2026.
He said the company expects to achieve double-digit growth in 2026 compared with the previous year, with its popular mirrorless cameras, including the Fujifilm X-M5, X-T30 III and X100VI, among its bestsellers.
Mr. Gatan attributed the company’s growth to the rebound in travel, younger consumers’ sustained interest in its products, particularly analog cameras, and word-of-mouth recommendations on social media.
“When people start traveling, they want a camera, they purchase a camera,” he said.
Growth could further be supported by the company’s partnership with VST ECS Phils., Inc., one of the country’s leading distributors of information and communications technology (ICT) solutions, in October.
Mr. Gatan said the partnership is a strategic move to expand Fujifilm’s presence beyond Metro Manila and tap VST ECS’s network of business clients and partners.
“We really know that they have a very strong retail network, dealership networks, not just in Metro Manila but also in the Philippines and elsewhere,” he said. “So, we know they can help us in our regional expansion.”
Fujifilm is looking to bring its products to retailers partnered with VST ECS in Cebu and Davao, he added.
The partnership could also open opportunities for collaborations with other companies through product listings, rewards programs and giveaway packages.
Despite its expansion into new markets, Fujifilm aims to maintain its strong position in the consumer segment by introducing more products, services and activities next year. — Edg Adrian A. Eva
Fujifilm Philippines eyes double-digit growth in 2026
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