CASINO PLUS has expanded the scope of an existing brand partnership to include corporate social responsibility (CSR) and responsible-gaming campaigns.
The renewed arrangement builds on a brand ambassador partnership that began in 2024, the company said in a statement. Casino Plus did not disclose the duration, financial terms, or spending commitments under the expanded agreement.
The company said actor Alden Richards, who has served as its first male brand ambassador since 2024, would continue to participate in promotional activities while also taking part in community programs and responsible-gaming campaigns.
One of the programs covered by the partnership is “Hero For All,” an initiative with the AR Foundation that recognizes individuals selected for community service, Casino Plus said.
The company said responsible-gaming messaging would also form part of the renewed partnership.
“We are in charge of our choices. Since we are here as a brand that reminds people to be responsible in their choices and to avoid abuse of any opportunities or practices, we will keep on pushing for that,” Mr. Richards said.
Casino Plus said it operates an online gaming platform licensed and regulated by the Philippine Amusement and Gaming Corp. (PAGCOR).
In December 2025, the company launched what it calls the PhilFirst Surety Bond Protection Program, which provides surety coverage of up to P1 billion for qualified player funds.
Casino Plus has said its player safeguards include know-your-customer procedures, age verification, and responsible-gaming controls.
Its responsible-gaming advisory states that gambling should be treated as entertainment rather than a source of income or financial relief and that winnings are not guaranteed. — ALB
Casino Plus broadens brand partnership to CSR programs
Philippines Pandemic
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